Recently, Jingdong Mall to restart the IPO rumors again, allegedly have been selected for Merrill Lynch, Goldman and Morgan Stanley three banks as IPO underwriters, and Jingdong Mall officials not surprisingly again denied.

Is true or false rumors again showed industry on e-commerce enterprise IPO look.

Previously, electronic commerce website -- only goods would" bleed" listed, listed on the break, then share price is losing ground to IPO window; people in the United States to restart the expectations, and therefore lost some.

Capital market the door closed, on the level of market of the VC / PE investment is undoubtedly a heavy blow. The second half of 2011, China electronic commerce industry investment pace slowing rapidly, business investment in the" winter".

According to the ChinaVenture hit the group's financial data products CVSource statistics, the first quarter of 2012's disclosure of investment in 14 cases, the disclosure of investment amount 1. $400000000, the average single investment of only $10000000, well below the2011level of investment.

However, capital" winter" and can not cover the e-commerce industry contains enormous business and investment.

A simple data can support: according to China Internet Network Information Center ( CNNIC ) data, in 2011 China's Internet penetration rate of38%, Internet users in the network shopping utilization rate as38%, by contrast, the United States of America network coverage and online shopping using rate is achieved respectively 78% and 71%, European countries such as England, Germany and France online shopping utilization rate also have reached about 70%, visible, future e-commerce market in China a huge room for growth.

Look from fractionize industry, B2C industry business and group purchase in experienced 2010, after the outbreak of2011, investment or already saturated, by contrast, business services, business flow entrance areas still have the depth of mining value.

Business boom, the traditional enterprises frequently" net", the professional IT outsourcing, business outsourcing demand is growing sharply.

Over the past year, according to the business services industry investment appears to grow quickly. According to the ChinaVenture hit group statistic,2011 has disclosed the business services industry (including IT outsourcing, outsourcing and business logistics operation ) investment case reached 10above, such as chic wave, easy network, E stores Po, business, and customer network.

At present, China 's service industry market full of competition in the market, the absolute leading enterprises few, therefore, in the next shuffle in the process, market situation still have many changes may -- if investors as soon as possible layout, mining to have excellent genes of start-up enterprises, then the future investment returns will be very considerable.

Another concern is hot business flow entrance. Electronic commerce new users access costs remain high, flow entrance as calls to industrial catenary front, investment value is highlighted ceaselessly.

Over the past two years, the entrance for the gradual warming, Alibaba Group launched a Amoy net into business search, Tencent QQ shells of rebate shopping guide; in addition, beauty said, mushroom Street shopping community rapidly, rebate network, establish share net also occupying 's upstream.

Among them, social calls business investment has become a bright spot: beauty said, web directories, mushroom street have access to venture capital, and they are represented in the Pinterest mode, almost become the current business" winter" in the only excitement.

Whether the community culture the ability of users, or as a business industry chain upstream of the entrance value, social value is worth looking forward to future growth ability, and e-commerce and social networking, network marketing integration will erupt more imagination.

In the current B2C calls, group purchase sector investment opportunities with its background, social value is also expected to lead a new round of upsurge of investment for investors, the test is how the industry breakdown of the fusion of mining the valuable innovation mode.

Source of information: people.com.cn -" China Economic Weekly."